Board
Prof. Dr. Harley Krohmer (President)
After studies of business administration, Harley Krohmer completed his Ph.D. in Marketing at the Koblenz School of Corporate Management. He then completed his habiliation at the University of Mannheim. He then was Chairman of the Institute of Marketing at the University of Cologne and continued as Chairman of the Institute of Marketing and Management at the University of Bern since 2004. He is currently dean of the Faculty of Business, Economics, and Social Sciences at the University of Bern and senator of the University of Bern. His specific research interests include Luxury Marketing, Brand Management, and Pricing. He is co-author of the English marketing textbook "Marketing Management" and author of numerous publications in internationally leading research journals (e.g., Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of Product Innovation Management). Since 2006 Harley Krohmer is President of the Board of Brandinvest.
Marco Casanova, lic. rer. pol.
Marco Casanova is supervisary board member ins several companines (e.g. Packimpex - market leader for relocation into Switzerland). As founder and executive consultant of the Branding-Institute AG (www.branding-institute.com) he consults as strategy advisor various global large-scale and mid-sized enterprises of multiple industries as well as international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management. He holds a vast global network into various opinion leader circles through his political (he is member of the government of Wollerau), economic and scientific activities (his father Achille served in Switzerland for more than 24years as Vice-Chancellor). Marco Casanova is founder and co-president of the International Brand & Reputation Community INBREC (www.inbrec.org), an exclusive network of renowned companies such as ABB, Allianz, Bayer, Mercedes-Benz, Munich Re, Swisscom and UBS among others.He is an international renowned speaker for various Executive management Programmes (e.g. University of Berne) as well as at conferences around the globe (Europe, China, India, South America) and for the United Nations (e.g. UNWTO).
Dr. Pablo Richard
Pablo Richard ist entrepreneur and has invested in various luxury and lifestyle brands (food, cosmetics, watches, cigars) as well as in the area of biotechnology.
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